After reintroducing the Tropicana Casino brand to New Jersey last month, Caesars Entertainment rebranded their online casino in Pennsylvania with the name of the longtime Vegas gaming establishment.
Continuing their partnership with Harrah’s Philadelphia, the new Tropicana Pennsylvania online casino offers online slots, table games such as online PA blackjack and online PA roulette, and live dealer games.
The Trop PA online casino will continue to offer integration with the popular Caesars Rewards program by providing bonuses and credits to players accounts. Caesars hopes to draw customers in to the new Tropicana Casino with alluring promotions such as a new player deposit bonus match up to $250.
Other promotions include the ability to link a current Caesars Rewards account to accumulate points for credits that can be used for shopping, entertainment, and hotel stays at Caesars properties around the United States.
The Tropicana PA online casino also plans to offer online slots tournaments to boost enthusiasm and interest in the rebranded app.
One of the biggest reasons why Caesars looked to rebrand their online casino is primarily due to a crowded Pennsylvania iGaming market. After introducing Caesars Online, the company later added Caesars Sportsbook & Casino for Pennsylvania gamblers.
With two products in the marketplace carrying the Caesars name, the company looked to clarify the businesses by rebranding the first online casino with the Tropicana name.
Caesars had the same problem in New Jersey with multiple online casinos, so the company used as similar strategy by utilizing their Bally’s casino brand to create two different online casinos in the Garden State.
Derek Blake is a freelance writer that has covered the expansion of legal sports betting in America and the regional casino business for several well-known industry websites. During his writing career, he has written profiles on dozens of athletes and focused on the collision of sports and politics.
