During the Q4 2023 earnings call, BetMGM's CEO, Bill Hornbuckle, acknowledged that there is room for improvement in the company's product offering. This acknowledgment has played a role in BetMGM's recent loss of market share. However, with football's return, BetMGM is gearing up to execute cross-promotions targeting sportsbook PA bettors to bolster online casino activity.
BetMGM has entered into a partnership with Angstrom Sports to provide players with sports modeling, forecasting, and data analytics. This strategic move aims to enhance the overall user experience and reposition BetMGM as a formidable player in the online casino market.
Hornbuckle expressed optimism about the future: "I think the moves that we're now making with Entain, our partner, and the moves we're going to make with Angstrom will get us to a place where we'll be back in that game in a meaningful way and hopefully begin to gain some share back."
Furthermore, BetMGM has embarked on a cross-promotional campaign, collaborating with the Pittsburgh Steelers to offer Steelers-branded games and contests, with exclusive Steelers tickets as prizes.
Additionally, BetMGM plans to launch the immensely popular Buffalo slot, traditionally a land-based game, as an online casino offering in Pennsylvania. BetMGM's commitment to continuous innovation positions it as a contender in the competitive online casino landscape.
